Barbryn
Creative Marketing Solutions
 

Innovative Promotional Items

 : client
Heart of Burton Partnership, Burton on Trent
 
 : project
Children enjoy books of fun
 
"
We’re delighted with the activity book which Barbryn has created for us. It has given us an excellent opportunity to engage with local children. We look forward to our partnership working with Barbryn continuing and trengthening in the future.
"
John Wainwright
Performance & Programme Manager
 
: related documents
 
Full Size Activity Book Cover  Download
 
Full Size Activity Book Page Spread  Download
 
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: background
The Heart of Burton Partnership is one of 35 Neighbourhood Management Pathfinders (NMPs), which receive Government funding to improve deprived neighbourhoods for local people. Since its successful tender at the inception of the Partnership in 2001, Barbryn has been working closely with the team to develop a wide range of creative solutions to raise the profile of the Partnership. As local children are the future of the Heart of the Burton, the Partnership wanted to engage them in its work in an interactive way.

: solution

Children Enjoy Books Of FunBarbryn created the Book of Fun, a 24 page activity book packed with quizzes, puzzles, jokes and games. The book was aimed at junior school age children and, while each page provided lots of fun things to do, it also highlighted a different area of the Partnership’s work. Issues such as healthy eating, looking after your neighbourhood, getting active and taking care of the environment were all covered through different puzzles and fun ‘did you know’ facts and figures. 

Once children had completed all the puzzles, they were entered into a prize draw to win a Heart of Burton goodie bag. Neighbourhood Wardens took the books into local schools and encouraged teachers to plan lessons around some of the issues covered.

 
:achievements
Children throughout the Heart of Burton are busy completing their activity books and learning how to look after themselves, their families, their friends and their neighbourhoods. Many children now know that the Heart of Burton Partnership is trying to make the area a great place for everyone and is helping local families to be healthy, live in a nice environment and get a good education, good jobs and good homes.
 
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