We are required by Govemment to produce an Annual Review showing how our money has been spent. Working with Barbryn, we’ve been able to spend our money wisely and produce two documents in one – a review of last year’s achievements and a projects directory for the forthcoming year. A cost effective approach that works!
: background Greets Green Partnership is delivering a £56 million, 10 year regeneration programme under the Government’s New Deal for Communities (NDC) initiative. It is making a huge difference to local quality of life by funding more than 100 projects throughout the area. However, it needs to continue raising awareness of how much is being achieved to get potential funders on board who will enable projects to be mainstreamed once the Partnership comes to an end in 2010.
: solution
Barbryn suggested using the annual review as a means of communicating the results the different projects are achieving and how local people are benefiting, as well as looking ahead to the new projects planned for the forthcoming year. Using the theme, ‘Looking Back, Moving Forward’, the creative team split the first part of the annual review into ‘Looking Back’ sections which covered each of the Partnership’s themes, such as housing and crime and community safety.
The second part of the annual review focused on ‘Moving Forward’ with details of the new projects in the pipeline for each theme. Using short, concise stories and colourful images of Greets Green residents getting involved, Barbryn ensured the annual review conveyed the broad range of projects underway and the huge impact they’re having.
:achievements
More projects are now starting to be mainstreamed as the Partnership enters its seventh year. The annual review is being widely used as a means of explaining the work of the Partnership to local residents, service providers and potential funders and why the projects it’s currently funding cannot afford to stop when the Partnership ends.
